Programmatic display adspend continues to grow in the UK
Marketers are embracing programmatic advertising, despite negative press, transparency concerns, according to new research.
advertising
42% of brand websites are still not GDPR compliant
Two thirds of UK marketers see the General Data Protection Regulation (GDPR) as a strategic opportunity, yet 42 per cent of brand websites are still not compliant.
Unilever and Nestlé prove display ads work: £1 spent gets £1.94 return
A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.
Content marketing: 4 key tips on how to get the best out of your videos
The video landscape has changed drastically over the last 10 years. As people close their laptops and pick up their smartphones or tablets, there are virtually no boundaries on how, where and when people consume content. Michael Jaschke, glomex CEO and former ProSiebenSat.1 digital managing director, discusses the future of video and where you need … [Read more…]
Spotify and Tencent Music team up with joint stake
Music giants Spotify and Tencent Music are buying minority stakes in each other ahead of the Swedish firm’s expected stock market listing next year.
Blis debuts ‘Smart Trends’ analytics tool that tracks movement data
Location technology firm Blis has launched Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data.
Half of UK marketers hit by ASA stereotype ban
Over half of UK marketers have been impacted by the ASA’s plans to Introduce a gender stereotyping ban, according to new research.
Internet ‘to make up 94% of all growth in adspend by 2020’
Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research.
Facebook selects first non-US viewability partner
Facebook has selected its first viewability measurement partner to come from outside the US.
Online Ads Are Killing Traditional Media: Here’s How Retailers Can Avoid Dying With It
In a world where customers are increasingly connected, new challenges constantly arise for retailers who need to ensure that they are rightfully targeting the customers both online and in the stores. Declan Kennedy, CEO at StitcherAds shares solutions for retailers to build hyper-personalised marketing campaigns.