advertising Archives

Honor debunks youth stereotypes with #SwitchedOn campaign

August 2, 2019

Mobile tech brand HONOR has today unveiled a two-part graffiti mural to make a statement against negative youth stereotypes.

Marketers switching on to cross channel video advertising

August 1, 2019

Marketers switching on to cross channel video advertising

Nearly 4 in 5 UK marketers acknowledge the increasing importance of cross-channel video advertising, with most agreeing video is enabling targeted reach to more precise audiences, according to new research.

40% ad spend increase recorded in ecommerce advertising

August 1, 2019

Poor eCommerce planning and execution will cost direct to consumer brands £304k in 2020

Ecommerce ads has seen a 40% rise ad spend in the last three months, according to new data.

Influencer fraud ‘costing brands over £1 billion’

August 1, 2019

Influencer fraud, where influencers pay for fake followers or engagement, is costing brands more than a billion dollars a year, according to a new study.

Christmas in July? Shopping search trends reveal windows of opportunity for brands

July 31, 2019

Monday marks the beginning of Christmas shopping season, according to new insights released by eBay Advertising, kickstarting a fruitful five months for brands.

Pinterest debuts mobile ad tools

July 30, 2019

Pinterest has launched Mobile ad tools, a new feature that gives advertisers the ability to create and manage their Pinterest campaigns on a mobile device

UK ad spend hits £6bn in Q1 2019 as podcasting soars

July 30, 2019

UK adspend rose 4.2% to reach £6.0bn in the first quarter of this year, with online radio ad expenditure growing a massive 26.5% year-on-year, according to new research.

Twitter surge continues: revenues and user numbers increase

July 30, 2019

Twitter planning new subscription platform?

Twitter has reported better than expected quarterly revenues and user numbers as it saw a large drop in “spammy or malicious behaviour”.

TV analytics trends: Advertisers now opting for daytime slots over primetime

July 30, 2019

Over two-thirds (70%) of UK TV ads now run outside of the peak-time slot, with viewers engaging most on Sundays by clicking through to brand websites, according to new research.

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

July 29, 2019

Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.