AOL beats expectations: Online display ad sales rise
AOL posted higher than expected final quarter finacial results for 2011, with display ad revenue up to $363.8 million, up 10% from $331.6 million a year ago.
advertising
Revealed: Zynga accounts for 12% of Facebook’s revenue
The full extent of Facebook’s reliance on Zynga was revealed this week, with the social network receiving 12% of its revenue from the games maker last year.
Trip Advisor forced to drop ‘trust’ claim from website
UK ad watchdog the Advertising Standards Authority (ASA) has ordered TripAdvisor to rewrite some of its marketing claims, following complaints by hotels that the site had said that its holiday reviews could be “trusted”.
Top 50 US websites
Google continued to lead the US as the most visited site in December, with women’s network iVillage the highest riser, according to new data from comScore.
Videoplaza gets $12m funding to expand video ads
Video advertising company Videoplaza has secured $12m in Series B funding to power product development and expand internationally.
Top tips: How to run a successful online marketing campaign in a new social environment
Rupert Staines, managing director of RadiumOne, reveals his best practice tips to running a successful online marketing campaign.
Right to reply: Wonga- when SEO goes bad
This month saw payday lender Wonga pull a section of its website which suggested payday loans could be viewed as an alternative to making use of a student loan, following mass outrage. The firm said the main purpose of the content was search engine optimisation (SEO). Julia Kukiewicz, editor of consumer site Choose.net, looks at … [Read more…]
Right to reply: Reading between the lines of affiliate marketing surveys (Part 2)
As digital marketing grows at a rapid pace, how is affiliate marketingchanging, and what does the current data tell us? In the second and final part of this series, Owen Hewitson, Client Strategist, Affiliate Window & buy.at, looks at the fears and threats that performance marketers believe they face.
Yahoo display ad sales dip as new CEO takes charge
Yahoo has posted declines in profit and sales this week, as the struggling internet giant looks to turnaround its fortunes under new Chief Executive Scott Thompson.
Twitter beefs up ad security with Dasient buy
Twitter has acquired Dasient, a web security firm that helps protect ad networks and publishers from malicious ads.