Mobile ads are on the rise, as demonstrated by recent figures. But is the data showing the full picture? Limvirak Chea, Director Business Development at InMobi, explains why consumer engagement with mobile ads is fundamental to the success of the mobile advertising industry.
Over half of visitors to the car brand websites were exposed to online activity such as display and search, with one in 10 subsequently converting, according to new research.
Mobile advertising spend has grown a massive 157% year on year increase to £203m in UK, up from £83m in 2010 to £203m in 2011.
Interactive Corp, Experian and General Motors spent the most on internet advertising in the US during 2011, according to new research.
The UK arm of Online deals website Groupon has been given three months to improve its business practices after an investigation by the Office of Fair Trading found it has breached advertising codes more than 50 times in a year.
The UK arm of Online deals website Groupon has been given three months to improve its business practices after an investigation by the Office of Fair Trading found it has breached advertising codes more than 50 times in a year.
Advertisers are looking to increase spend on premium video sites this year, with ‘view-through rates’ becoming the key measurement for engagement, according to new research.
Google has launched a new initiative called GetMo, aimed at helping British businesses ‘Get Mobile’ by providing them with tools and resources to make their websites more mobile-friendly.
Eight million brands have switched to Facebook’s new Timeline profile just 10 days after its launch, according to the social network.
Online publishers are increasingly turning to corporate trade to maximise value from their unsold ad space. Paul Sumners, Director of Media Trading (UK) at Active International, examines the benefits of corporate trade to online media and what they should consider before employing the services of a corporate trade business.