WWE revamps UK wrestling site with video ad push
Wrestling brand WWE has relaunched its UK site, and has hired ad-technology firm Collective, to handle all its display and video pre-roll inventory advertising for the UK market.
advertising
AdInsight gets £1.6m funding for call tracking tool
AdInsight has received £1.6M investment ($2.6M) in its first round of venture capital funding, to boost its call tracking and call analytics solutions.
Guest comment: Social LogIn- the future for customer engagement?
Growing numbers of brand websites, from retail to media – now demand user registration in order to capture key customer data, improve understanding and drive better interaction and engagement. But what value is actually being derived? Russell Loarridge, European Sales Director at Janrain looks at why social login – the ability for consumers to use … [Read more…]
Webby Awards- Pinterest, Instagram, BBC and Louis C.K. honoured at ‘Internet Oscars’
Social media newcomers Pinterest and Instagram joined internet stalwarts such as Facebook and the BBC in being honoured at the 16th annual Webby Awards this week, frequently dubbed the ‘Internet Oscars’.
Nikon first brand in Europe to use Vibrant In-Image ads
Nikon Coolpix is the first brand in Europe to implement an online advertising campaign using Vibrant Image, the newly launched in-image ad format from contextual marketing technology provider Vibrant.
Google boosts search ads with video version of AdWords
Google has launched a video version of its AdWords search system, aimed at small businesses that want to utilise the video medium but can’t afford TV commercial slots.
Connected TV trends: Brits ‘receptive to interactive ads on smart TVs’
As connected TVs start to go on sale, new research reveals that 68% of viewers noticed the ad placements and 1 in 3 of those clicked through.
Tremor Video launches Video ad platform in the UK
Tremor Video, a network for online video marketing on the Internet, has launched VideoHub, its video advertising analytics platform, in the UK.
Top digital ads of 2011 revealed (video)
LBi, AMV BBDO, Wieden & Kennedy, Red Bee Media and Budweiser were this month honoured at the IAB’s annual Creative Showcase Grand Prix Awards ceremony. This video showcases the campaigns that took the top gongs at this year’s event.
Spotify takes on Pandora with online radio in US
Spotify is expanding its US services a year after the Swedish firm entered the market, developing an Internet radio service that would directly challenge Pandora Media.