Facebook pays Microsoft $550m for AOL patents
Facebook has paid Microsoft $550m to buy about 70% of the patent portfolio the tech giant itself acquired from AOL for more than $1bn just a fortnight ago.
Facebook has paid Microsoft $550m to buy about 70% of the patent portfolio the tech giant itself acquired from AOL for more than $1bn just a fortnight ago.
Sales from in-app ads in the US and Europe will surpass sales generated from mobile web display ads, with overall mobile ad spend set to rise 85.4%, according to a new report.
smartclip is to launch into Australia, five months after announcing that it had acquired Adconion Media Group.
As of the fourth quarter of 2011, half of black mobile users in the US owned a smartphone (up from 44 percent in Q4 2010) and 58% accessed the mobile Internet, more than any other race/ethnic group, according to new research.
US-based ad firm KlausTech has launched its multi-patented non-scrollable, time controlled advertising and content delivery platform, AdCastPlus in the UK.
Facebook’s $1bn acquisition of Instagram startled the digital industry, but what does the future hold for the popular photo app? Rupert Staines, European MD of RadiumOne, examines the potential effect on social sharing and the backlash Facebook is facing from the Instagram community.
Facebook’s $1bn acquisition of Instagram startled the digital industry, but what does the future hold for the popular photo app? Rupert Staines, European MD of RadiumOne, examines the potential effect on social sharing and the backlash Facebook is facing from the Instagram community.
Ad management platform DG has launched a new tool that can trigger advertisements on second screen companion devices based on live TV content.
Tumblr is to introduce paid advertisements on its service for the first time, as the popular social media site looks to capitalise on the 40 million blogs on its platform.
Google has launched a new metric for online branding campaigns, with more emphasis and insight into how long ads have been viewed, rather than if they have been clicked.