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advertising

Facebook email switch sparks anger from users

June 27, 2012

Facebook has been criticized after it replaced users’ email addresses listed on the site with its own @facebook system.

Uncategorized advertising, email, Facebook

Sheryl Sandberg joins Facebook board of directors

June 27, 2012

Sheryl Sandberg, Chief Operating Officer at Facebook has been named as a member of its Board of Directors, making her the first woman director in the eight-year-old social network company.

Uncategorized advertising, Facebook, global, Google, marketing

Facebook adds ‘Find Friends Nearby’ location tool

June 26, 2012

Facebook has integrated a new feature into its mobile apps and website, which allows users to spot nearby friends.

Search, Uncategorized advertising, Android, apps, Facebook

Zynga displays Facebook sponsored stories

June 25, 2012

Zynga has opened its social gaming website to Facebook ads, as the social network looks to boost its ad reach amid mounting pressure from its new shareholders.

Uncategorized advertising, Amazon, Apple, Facebook, games

Google helps manage workers on the move with mobile app

June 25, 2012

Google has launched Maps Coordinate, a paid-for mobile app designed to help companies track and manage workers on the move.

Uncategorized advertising, Android, apps, Google, Maps

Economy-Proof Ads: Funny Beats Frugal in Advertising

June 25, 2012

In 2011, worldwide ad spending totaled $488 billion, $72 billion of which was spent on U.S. television alone. Over the next decade, estimated global consumer spending will exceed $450 trillion. With so much at stake—and many markets continuing to face tough economic realities, how do advertisers reach and resonate with an increasingly diverse, demanding and … [Read more…]

Uncategorized advertising, global

Cannes Cyber Lions winners revealed- Judges award brands for actions, not words

June 22, 2012

Sportswear brand Nike and a Swedish tourism campaign have scooped the top digital prizes at the 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar.

Uncategorized advertising, agencies, brands, digital marketing, Facebook

Digital ‘to account for 35% of UK ad spend this year’ as TV revenue growth forecast halved

June 21, 2012

UK internet advertising spend is forecast to grow 10.3% this year, accounting for more than a third of all UK ad spend, according to a new report.

Uncategorized adspend, advertising, Asia Pacific, China, Europe

WPP snaps up digital agency AKQA

June 21, 2012

Advertising giant WPP has bought independent digital agency AKQA for an undisclosed sum.

Uncategorized advertising, content, Europe, Google, media

ASA bans Nike Twitter ad featuring Wayne Rooney

June 21, 2012

The UK’s Advertising Standards Authority has banned a Nike Twitter campaign, featuring a Tweet from Wayne Rooney using the brand’s slogan.

Uncategorized advertising, marketing, Twitter, UK
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