Nielsen buys online ad measurement firm
Nielsen has acquired technology firm Vizu, which enables marketers to access and optimise online advertising effectiveness, in a bid to bolster its campaign measurement offerings.
advertising
Digital marketing ROI- Cross-channel integration ‘boosts sales’
Integrating display, social and mobile with email and web programs as part of an overall cross-channel marketing strategy has a strong impact on sales conversions and return on investment, according to a new study.
General Motors to return to Facebook paid marketing?
General Motors is discussing the prospect of restarting paid Facebook advertising, following its controversial pull out from the social network’s ad schemes two months ago, according to a news report.
IPC hires Swanify for mobile app push
Publisher IPC has appointed mobile app agency Swanify to spearhead its push to reach consumers on the go.
Most active social media users- Mothers lead the way in US (Infographic)
Mothers are the most active social media users in the US, with nearly three in five web-connected mums (58.6%) visiting social media properties at least a few times per day, according to new research.
Guest comment: Web conferencing- My meeting, my way
Existing web conferencing and collaboration solutions are too restrictive for businesses. Employees want to choose the devices and operating platforms they use to spontaneously connect and share with colleagues. Holger Felgner, General Manager at TeamViewer, argues that next-generation solutions will give more power to users – and pave the way for more versatile use of … [Read more…]
Microsoft takes $6.2bn hit for online ad flop
Microsoft has warned that it will post a huge $6.2bn write-down in its fourth quarter, mostly related to the disappointing performance of online advertising business aQuantive it bought five years ago.
7 video advertising tips: It’s time to get video off the bench
What are the core principles of using video in online ad campaigns? Boaz Ram, Senior Manager, Video Product Marketing, MediaMind offers 7 key tips to get the most out of the medium.
Long online video ads ‘a growing market’
Over half (52%) of people across some of the UK’s top media agencies are spending more on long-form video content, according to the results of a new survey conducted by goviral.
Top tips: What widget is right for me?
There are a vast aray of widgets available to website owners, from Facebook ‘likes’ to comment boxes. But what Widget suits your business? Harvey Sarjant, Director of Business Development Europe, RadiumOne offers a guide…