Ad exchange La Place Media has launched in Paris this week, linking advertisers to premium online audiences on major national publications such as Amaury Médias, FigaroMedias, Lagardère Publicité and TF1 Publicité.
Google has shut down its television advertising business, saying that it will focus instead on enhanced online and mobile opportunities for video ads.
Mobile advertising looks set to soar, but how can brands capitalise on this fast moving and highly personal medium? Inbar Chap, Deputy CEO at DSNR, offers a 7-step guide to mobile advertising best practices.
Old Spice has returned with another interactive viral video, letting viewers make music with their keyboards (via a muscle-bound American football star, naturally). See why its our video viral of the week below…
The AOL Advertising.com Group has hired former Collective boss Steve Filler as its UK Managing Director.
Media giant InterActiveCorp (IAC) is to buy online publisher About.com for $300m from the New York Times.
With 38 ads on average airing per minute across national TV, breaking through the clutter is essential. According to a recent analysis from Nielsen, there are five common characteristics of TV ads that resonate with consumers.
Facebook has revamped its iPhone and iPad app from scratch to address complaints that it was slow to use.
Facebook has finally been given the go ahead to buy Instagram, but the deal is now three quarters of its original value to the mobile photo application firm.
Microsoft has launched a series of new ad unit types intended to help brands coordinate their campaigns across Microsoft’s Web, mobile, Xbox and Skype platforms.