Rich media display ads ‘3 times more effective than traditional banners’ (Infographic)
Desensitised to standard display advertising, consumers now spend 74% more time engaging with rich media ads, according to new research.
Desensitised to standard display advertising, consumers now spend 74% more time engaging with rich media ads, according to new research.
Facebook founder Mark Zuckerberg has made his first public appearance since the companies tumultuous stock market float in May.
Facebook founder Mark Zuckerberg has made his first public appearance since the companies tumultuous stock market float in May.
Micro-blogging site Twitter is on course to make more money from mobile ads than Facebook for 2012, according to new research.
Kristen Stewart – who rose to fame as Bella Swan in the Twilight films – is summer 2012’s most clickable celebrity, according to new research.
Microsoft is rebranding its search partnership with Yahoo as the Yahoo! Bing Network, following the tie up between the two firms set up in 2009.
US newspapers are failing to offset their declining print ad revenues with new digital sales, according to new data.
Apple is considering to expand its music service by licensing a custom radio servicing device, offering free music streams funded by iAds, according to a news report.
Twitter has released its controversial API update which restricts third party developers, opening up the possibility of in-app ads in the process.
Adobe has launched Adobe Social, an analytics tool designed to helps users measure and understand the return on investment they get from their social media campaigns.