Rich media display ads ‘3 times more effective than traditional banners’ (Infographic)
Desensitised to standard display advertising, consumers now spend 74% more time engaging with rich media ads, according to new research.
advertising
Facebook ‘a mobile company now’- Zuckerberg admits IPO ‘misteps’
Facebook founder Mark Zuckerberg has made his first public appearance since the companies tumultuous stock market float in May.
Facebook ‘a mobile company now’- Zuckerberg admits IPO 'misteps'
Facebook founder Mark Zuckerberg has made his first public appearance since the companies tumultuous stock market float in May.
Twitter beats Facebook for mobile revenues
Micro-blogging site Twitter is on course to make more money from mobile ads than Facebook for 2012, according to new research.
Kristen Stewart tops celebrity ‘click factor’
Kristen Stewart – who rose to fame as Bella Swan in the Twilight films – is summer 2012’s most clickable celebrity, according to new research.
Microsoft rebrands search ad platform as ‘Yahoo! Bing Network’
Microsoft is rebranding its search partnership with Yahoo as the Yahoo! Bing Network, following the tie up between the two firms set up in 2009.
Newspaper ad trends- Digital revenues fail to match print ad losses
US newspapers are failing to offset their declining print ad revenues with new digital sales, according to new data.
Apple planning iAd-funded music streaming service?
Apple is considering to expand its music service by licensing a custom radio servicing device, offering free music streams funded by iAds, according to a news report.
Twitter restricts third party apps to pave way for ads?
Twitter has released its controversial API update which restricts third party developers, opening up the possibility of in-app ads in the process.
Adobe takes on Salesforce with social analytics tools
Adobe has launched Adobe Social, an analytics tool designed to helps users measure and understand the return on investment they get from their social media campaigns.