As retailers increasingly utilise mobile devices as a touchpoint on each stage of the retail lifecycle, a new report from Juniper Research has found that annual spend by retailers on mobile marketing will reach $55bn, almost double the $28bn level expected this year.
Google has been forced to change its search practices, after a two year antitrust investigation into its operations. But what will the changes mean for SEO? This infographic from internet marketing agency Imfoza looks at the implications…
Red Bull, SFR and Absolut Vodka are among the top TV advertisers in terms of Shazam tags, according to new data.
With 1 billion users and expectant shareholders, Facebook is under great pressure to improve its monetisation of users to turn its customer base into advertising revenues. In October 2012 Facebook launched the new Page Post Ad format, which shows each ad directly in a user’s newsfeed side by side with posts from friends.
With 1 billion users and expectant shareholders, Facebook is under great pressure to improve its monetisation of users to turn its customer base into advertising revenues. In October 2012 Facebook launched the new Page Post Ad format, which shows each ad directly in a user’s newsfeed side by side with posts from friends.
With the Consumer Electronics Show finshed for another year, Ryan Manchee, Director of Innovation Strategy, DG + MediaMind explores some of the best gadgets on display, and looks at how increasing personalisation could change the future of advertising.
MegaUpload founder Kim Dotcom has launched a new cloud storage service called Mega, offering users a massive 50GB of file storage online for free.
Two FMCG giants, Coca-Cola and Unilever, have signed up to research agency Millward Brown’s ‘facial coding software’ to measure the impact of their advertising.
A mobile strategy is now a given for most organisations. Yet despite investment in optimised sites and innovative apps; in creative ideas for exploiting evolving multi-device behaviour, the mobile reality has been disappointing to date with many brands struggling to achieve user engagement and significant revenue. If brands cannot find a way of encouraging users … [Read more…]
Global digital ad spending passed the $100-billion mark for the first time in 2012, with the UK leading the way, according to new research.