This week saw Facebook snap up mobile messaging service WhatsApp for an astronomical $19bn- marking the biggest tech purchase to date. The move has sparked many comments from the industry- we take a look at some of the key quotes as chat apps come of age…
Sizmek (formerly known as DG MediaMind) has launched Social Connect, an initiative to encourage closer cooperation with strategic social media technology companies in order to foster the growth of social media advertising.
Facebook is buying WhatsApp for a massive $19bn (£11.4bn), as the social network looks to restart its flagging growth in developed markets, while offering a popular free messaging service in emerging markets, shaking up the telecoms industry in the process.
Over two-thirds (68%) of global mobile users have spent money via their mobile phone over the last year, with 83% planning to spend money on goods via their mobile phone in the next 12 months – a 15% increase on current levels, according to new data.
Real time bidding platform Rubicon Project has further expanded its international operations into Japan with the opening of an office and data centre in Tokyo to help better service buyers and sellers in the region.
Google has partnered with comScore to offer advertisers real-time data to measure how effective campaigns are across all types of computer screens and mobile devices.
The average viewer in the UK watched three hours and 55 minutes of TV a day in 2013, but only three minutes on mobile devices, according to new research.
Online ad exchanges cost three times more for cookie-based ads that have access to data about other Web sites that consumers have visited, according to a new study.
Of the 81% of small- and medium-size businesses that use social media, 94% use it for marketing purposes, according to a new study.
Procter & Gamble is the clear winner among sponsors of the 2014 Winter Olympics on YouTube, racking up 27 million views through the first week of the Games with videos including “Pick Them Back Up,” which depicts the journey mothers and children go though on their way to sporting success.