Google and Yandex unite for real-time bidding ad scheme
Russia’s largest search engine, Yandex, has struck a real-time bidding (RTB) partnership with Google, granting its ad clients access to Google’s DoubleClick AdExchange.
advertising
Event report: The 4 biggest trends in media research
In the digital age, what measurements really matter to TV advertisers? A recent symposium attended by industry heavyweights looked at the changing face of media research, and the implications for advertisers.
Mobile ads ‘twice as effective as PCs’- BBC study
Advertising that runs on mobile devices is much more effective than that on PCs, particularly when it targets affluent users, according to new study.
Guest comment: Why the internet won’t canniballise TV advertising
The internet once threatened to cannibalise TV advertising – it won’t. Andy O’Brien, Creative Director at Amaze finds out why.
Mobile ad buyers ‘to double send this year’ (infographic)
Global mobile ad buyers are planning to double their spend on mobile this year, with 90% of agency trading desks using demand-side platforms to buy inventory, compared with 49% last year, according to a new survey.
Twitter revamps ad platform, ads cinema promotions
Twitter is rebranding its Ads API program on Twitter as the Twitter Marketing Platform Program, as part of a website revamp.
3 major food brands turn to digital in cost cutting drive
A number of FMCG giants including Kraft, Kellogg and Mondelez International are cutting operational costs amid weak consumer spending- putting new investments in digital instead, according to a new report.
Right to reply: Tackling retailers reliance on ‘dumb discounting’
Over the weekend, the Institute of Promotional Marketing released new figures showing that retailers are still overly reliant on discounting strategies, with £40.4bn being spent price cut promotions per year (as against £14.4bn on value-added promotions). Gideon Lask, CEO and Founder of Buyapowa, tackles the problem of ‘dumb discounting’.
Online advertising revenues in New Zealand hits $400m
Online advertising spend in New Zealand surpassed $400 million in 2013, according to a report by the Interactive Advertising Bureau (IABNZ) and PwC.
Online ad spend in Australia surpasses $1bn
Online advertising has continued its strong growth in Australia, exceeding AUD$1 billion in the September 2013 quarter while recording 25% growth year-on-year and 4.6% on the preceding quarter, according to a report.