New video metric ‘Average Viewability Percentage’ comes to UK
A new video ad metric quanifying visibility has launched in the UK, letting brand advertisers see how much of their video ads are in-view and for how long.
advertising
Mobile ad revenue ‘to overtake newspapers in 2014’
UK mobile advertising revenue is forecast to overtake newspaper ad revenue in the UK in 2014 for the first time, according to new research.
Facebook ROI or RIP? Brand’s organic reach is ‘destined to die out’
Organic reach of the content brands publish in Facebook is destined to hit zero, with brands forced to pay to reach fans instead (or jump to other platforms), according to new research from Ogilvy.
Mondelez puts Facebook first with global partnership
FMCG giant Mondelez International has partnered with Facebook, giving the owner of Cadbury and Oreo access to the social network’s site’s beta-testing programs and research.
Twitter’s ad prices fell 67% during 2013
Twitter’s ad revenue has risen but the average ad rate for the social network fell by a massive 67% during 2013, according to its latest financial report.
UK TV ads hit record high of £4.63bn for 2013
TV ad revenue reached a record high of £4.63bn in the UK during in 2013, a year-on-year increase of 3.5%, according to new research.
Twitter brands lose 15% of new followers in 3 weeks
Businesses on Twitter will lose 15% of new followers within three weeks unless they make an effort to engage early, according to Twitter management platform SocialBro.
Primark gets 1.7m likes in 6 months on Facebook
Low cost fashion retailer Primark has stormed into the UK top five for the first time in the latest Retail Social Media Benchmark results from eDigitalResearch after attracting 1.7 million ‘likes’ on their Facebook page alone in the past six months.
94% of consumers expect brands to offer click-to-call on search results
Nearly 19 out of 20 (94%) of UK smartphone users have, at some point, needed to call a business directly when searching for information on a smartphone, accordiong to a new poll conducted by Google.
Online reviews ‘boost business revenues by 40%’
Online reviews are having a significant impact on British businesses, with the potential to generate 40 per cent additional revenue each year – that’s according to a survey of over 2,000 UK consumers