Apps ‘more popular than mobile web’ in US
US smartphone users are switching to apps rather than mobile browsers when surfing the internet, according to new research.
advertising
The Rubicon Project begins trading on stock market
Advertising technology company The Rubicon Projecthas started trading on the New York Stock Exchange under the “RUBI” ticker.
Kraft first brand to sign to Nielsen ‘viewability’ ratings
Nielsen has struck a global deal with Integral Ad Science who will power the ad viewability measurement within Nielsen Online Campaign Ratings, which currently provides demographic ratings for online ad campaigns.
Macmillan ramps up display and search ads with agenda21
Macmillan Cancer Support has appointed independent digital media agency, agenda21, as digital agency of record following a three-way pitch for their digital advertising and an additional pitch for search engine marketing.
US mobile marketing trends: Instagram overtaking Twitter
Instagram is being used by nearly a quarter of all smartphone owners in the US, and is set to overtake Twitter this year in terms of market share, according to new research looking at mobile marketing trends in the US.
Adfonic rebrands as byyd with focus on ‘buy side’ of digital ads
New name reflects the natural development of byyd’s business model to focus exclusively on the buy side.
Microsoft debuts programmatic video ad network with Nielsen and comScore data
Microsoft’s advertising division has launched a new video ad network, with the aim on cutting down on wastage by combining first party data with Neilsen and Comscore’s data.
AOL opens ‘cross-screen’ programmatic ad platform
AOL has launched a one-stop digital ad platform letting marketers monitor and adjust campaigns across all ‘screens’ including TV, video, display and mobile.
UK govt. debuts first native advertising campaign
The UK government has launched a multi-platform digital campaign in partnership with digital publishing company Say Media, showcasing why it’s a good idea to start up a business in Britain.
Global mobile ad spend up 75%: Facebook catching Google
Facebook’s global mobile ad market share is catching Google, as the two internet giants account for two thirds of all mobile ad spend during 2013- pushing overall growth to a massive 75%, according to new data.