Apple is expanding its presence in the growing ‘internet of things’ market with a new software platform that could turn the iPhone into a remote control for lights, security systems and other household appliances, according to a news report.
The average CTR (Click Through Rate) for a tablet ad is almost 40 times greater than on desktop, at 0.79 per cent, while consumers spend an average of seven seconds with tablet ads, according to a new report.
Nearly four in five (78%) of UK advertisers have no insight into how many of their ad impressions could be fraudulent, despite admitting that traffic generated by bots is costing them money.
Yahoo has updates its native ad options for marketers with a new format ‘Yahoo Stream Ads’ across a number of its Yahoo properties in Europe and beyond.
McDonald’s latest mascot ‘Happy’, aimed at promoting healthy eating for children, has caused a stir on social media for all the wrong reasons- with many judging the character as ‘terrifying’.
More than half (58%) of all UK companies plan to increase their paid search budgets this year, up from 55% in 2013, with a slight increase on SEO spend also forecast, accordiong to new research.
With all the focus on digital have some more traditional channels become ‘novel’? Steve Abbott; Director; The British Consumer Index looks at the stats behind a recurring trend towards brands using traditional media to stand out from the digital crowd.
Recruitment site Indeed.com has launched its first-ever global brand campaign with an initial multi-million pound roll out in the UK, using its own job search platform for a global casting call sourcing professionals from all over the world to make TV commercial.
Mozilla is testing a new scheme that will place ads and sponsored content on the boxes that appear when Firefox users launch a new tab on the browser.
Google is still the world’s largest media company in the world, as two Chinese firms CCTV and Baidu rise up the ranks, according to new data.