Snapchat valued at $10bn after funding boost
Snapchat is now worth a huge $10bn after a fresh round of funding, as the self-destructing photo app continues to thrive despite making virtually no money.
advertising
Search case study: Photobox gets better search ROI with Bing Ads
In May 2013, Photobox worked with Bing ads to boost the online digital photo service’s online presence. This case study looks at how the firm achieved 25% lower costs than expected- boosting efficiency and winning customers as a result.
Amazon ditches Google AdWords for own ‘sponsored links’
Amazon is working on its own online ad platform, as the online retailer looks to utilise its massive amounts of user data to serve ads relevant to their buying habits, in a bid to challenge Google’s dominance in the display sector.
Top tips: Digital customer experience – Capturing the right customer insights
Capturing customer feedback online can provide valuable insights that can be missed by typical analytics software. Udesh Jadnanansing, Managing Partner at Mopinion, offers a guide to getting customers to give their feedback online- and the right questions to ask.
Facebook planning DoubleClick rival: Can it rival Google in display ad revenue?
Facebook is reportedly readying a new ad strategy to challenge Google’s dominance of the display ad sector, as the social network continues to expand.
Amazon buys game-watching site Twitch for $1bn
Amazon has bought gaming platform Twitch for $1bn, letting the online retail giant tap into the new phenomenon of social gaming.
SoundCloud debuts ads to fund musicians
Soundcloud has introduced a new ad system, as its looks to woo musicians and labels to its music streaming platform.
Video viral of the week: Axe encorages men to embrace weekdays
Axe has launched a new digital campaign designed to remind men that fragrances are not just for special occasions, as the Unilever body spray brand encourages their core audience of young males to embrace weekdays.
One in four UK businesses think their marketing isn’t performing
A quarter of UK based businesses believe that their marketing isn’t performing as it should be, with a third of these complaining that the difficulty of making an impact with advertising is the biggest barrier to success.
Consumers ‘trust branded content almost as much as editorial’
There’s some good news for native advertisers this week, with research indicating that just 2% more consumers trust content from publications (35%) than from brands (33%).