Ex-ITV online boss to join RadiumOne
Programmatic advertising firm RadiumOne has hired Toby Swire, formerly Online & Mobile Manager at ITV, as Regional Sales Manager to run their regional sales operation in the UK.
advertising
Microsoft ditches own content for MSN relaunch
Microsoft has relaunched its flagship portal MSN, and will now rely entirely on third parties for content, with a new look designed to appeal to a growing mobile audience.
Google boosts text space in search ads with ‘Callouts’
Google has given marketers an additional 25 characters in paid search ads for customised promotional information, as the internet giant looks to boost the appeal of Adwords.
eCommerce export market ‘worth £45bn for UK business’
UK businesses in the travel, retail, leisure and content sectors, could benefit from a global eCommerce export market worth £45bn by 2020, which is three times its current estimated value of £13bn, according to new research.
Top agencies on client wish lists: Carat and Mindshare lead the way
When it comes to agency pitches, most brands would like to see Carat and Mindshare on their list, according to a new survey looking into the perceptions of some of the biggest players in the ad industry.
23 year-old gets $1.4m funding boost for Tapdaq ad exchange for apps
Mobile ad exchange Tapdaq has raised $1.4 in its first funding round, appointing former AdMob boss as its company chairman.
Love to hate Google? Web giant ‘most’ and ‘least’ like media brand for advertisers
It seems advertisers have intensely mixed feelings about Google, as the brand has topped a best reputation list of media brands- but was also voted the least pleasurable to work with, in the same poll.
UK bigger mobile addicts than US: Most Brits check smartphones before getting up
A staggering 70% of UK smartphone users check their device upon waking in the morning, compared with 65% in the US, according to new research.
Total Film publisher partners Rubicon Project for programmatic ad drive
Future, the publisher behind titles such as Tech Radar, PC Gamer, and Total Film, is working twith Rubicon Project to launching a global ad exchange.
Apple ‘may not sell personal health data to advertisers’
As the industry waits to see if Apple will launch a much-anticipated iWatch this September, a new licence agreement suggests the firm is tightening its privacy rules- meaning advertisers will not have access to user’s personal health data to serve them ads.