At the start of next year, Facebook will phase out any ‘linkbait’ style status updates from brand pages- essentially cutting out free advertising on the social network. Steve Rivers, CEO of Intelligent Reach discusses the Facebook’s algorithm change, and what it means for retailers.
‘Chocolate’, a mobile programmatic marketplace that lets video ads to be bought and sold across both mobile web and apps is launching in Europe today.
Home to Angry Birds and Nokia, online advertising is booming in Finland, overtaking TV ad spend for the first time this year.
In a dramatic new twist, Google’s regulatory problems have stepped up a with the European Parliament set to vote on a breakup of the search giant.
In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid for by the company.
Eight in ten internet advertisers in Spain use video for their marketing or communication actions, with branded videos proving most popular and short form videos the fastest growing, according to new research.
Brands are still in the dark about three quarters of their online audience, with new research showing that UK consumers are sharing over three times more information on ‘Dark Social’ channels than via social channels like Facebook.
Apple is moving into programmatic advertising for the first time, partnering with Rubicon Project to help brands automate the buying of its mobile ad unit iAds.
Google has launched a new ad-free subscription experiment, letting users pay a monthly fee to view content on select publisher’s websites without any banners.
Advertisers who position and sequence their Facebook ads to take customers down the conversion funnel can experience an uplift in view-through and subscription rates, according to research from Facebook.