Home to Angry Birds and Nokia, online advertising is booming in Finland, overtaking TV ad spend for the first time this year.
New figures from the IAB suggest that one-quarter (24%) of total ad spending in Finland during Q3 was devoted to digital.
The findings based on data from TNS Ad Intelligence, indicates €57.4 million ($76.5 million) of the €236.8 million ($315.7 million) spent by advertisers in Finland during that quarter went to digital ads, overtaking the amount spent on TV (€55.1 million, or $73.5 million) for the first time ever.
In terms of formats, display ads lead the way. Advertisers in Finland increased their display ad spending by nearly 25% during Q3 so that €22.6 million ($30.1 million) was spent on that format. Search and digital directories were not too far behind, however, at €21.8 million ($29.1 million) in the same time period.
However, Mobile marketing was the fastest rising in terms of adspend, reaching €3.2 million ($4.3 million) in Q3, up by 190.9% from €1.1 million ($1.5 million) during the same period in 2013. In all, mobile represented 14% of all Q3 digital display ad spending in Finland.