UK adspend grows at ‘twice the rate of the economy’
New data reveals the strongest consecutive growth years for UK adspend this century as the industry hails two years growth at twice the rate of the economy.
advertising
Google revamps ‘viewability reporting’ for video ad analytics
Google will start telling US advertisers and publishers to what extent their digital video ads are being seen, keeping with the Media Rating Concil’s standard.
Marmite brings back controversial ‘neglect’ ad with digital first campaign
Unilever’s Marmite is resurrecting its controversial animal rescue spoof as part of a ‘mockumentary’ campaign with a strong digital element.
BMW runs NFC campaign in magazine ads
London-based start-up Tamoco has teamed up with BMW placing small chips inside a magazine allowing it to track and analyse readers’ responses using its cloud-based software platform.
Guest comment: Affiliate marketing’s legacy: where do we go from here?
As we move into another year, what is the true legacy of affiliate marketing? Mark Kuhillow, founder at R.O.EYE argues that the biggest challenge is sales attribution… and why brands, media owners and agencies need to get smarter with tracking technology.
The year in digital: The best (and worst) of marketing in 2014
2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue overtook broadcast TV in the US. In this special report, we’ve gathered together the biggest … [Read more…]
Top 10 digital regulation trends of 2014: The price of privacy rises as the cookie crumbles
After 2013’s government web spying revelations, online privacy is now a major issue for consumers and a major challenge for brands seeking loyalty. High-profile hacks like Heartbleed and the rise of connected devices hint at future threats, while web giants and governments lock horns over surveillance, monopolies and data collection. As part of our review … [Read more…]
Top 10 most Shazamed UK adverts from 2014
We all remember the use of José González’s beautiful track ‘Heartbeats’ in the 2005 Sony bouncy balls advert and ‘1234’ by Feist in Apple’s advert for the iPod Nano in 2007. However, a new list from Shazam details the most memorable tie ups between advertisers and music artists in 2014.
CMOs turn to technology, not media agencies, to ensure digital advertising success- report
More and more advertisers believe that taking ownership of their digital advertising is the way forward, according to new research.
John Lewis’ Monty the Penguin ‘most compelling High St Xmas ad’
Lewis’ “Monty the Penguin” is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes which measured people’s facial reactions as they watched ads.