Heineken winning Rugby World Cup sponsorship battle
Heineken UK is the best performing sponsor of the upcoming Rugby World Cup, while New Zealand have been rated the “Most Social Rugby Union”, according to new research.
advertising
Mobile app use overtakes TV viewing in US
Americans are spending 198 minutes per day using mobile apps this year, compared with 168 minutes watching television, according to new research.
‘Silicon roundabout’ 8 times denser than closest rival outside London
East London’s ‘Silicon Roundabout’ is home to a greater density of technology firms than any other location in the UK, from Manchester to Glasgow – and hosts 70 times the density of tech firms in Cambridge’s world-renowned hub, according to new research.
What advertisers need to know about iOS 9
If you’re an advertiser, Apple is about to make your job more difficult. The latest IOS 9 for iPhones and iPads allows mobile ad blocking and introduces a Flipboard-style news aggregator that favours iAds over rivals. We look at the implications as Apple changes the rules of the mobile ad game…
Advertisers now ‘spending 4 times more on Facebook app ads’
Advertisers globally are spending nearly four times more on Facebook mobile app ads than last year, used to promote mobile apps from Google Play and Apple app stores.
Global internet adspend ‘could overtake TV by 2018’
The amount spend on internet ads worldwide is catching TV at a rate of growth that could see it become the dominant medium by 2018, according to a new report.
Do free products influence bloggers’ reviews?
Video bloggers are becoming increasingly popular, and their opinions can really make or break brands sales. As a result, many brands are keen to shower popular bloggers with free products to review- but does this encourage favourable reviews? A new report says no…
Top tips: Why ad testing is critical to the brand experience
Amanda Phillips, Millward Brown’s Head of UK Marketing, looks at how ad testing can be used in conjunction with brand tracking to make marketers more nimble.
Mondelez predicts online sales to hit $1bn by 2020
Mondelez is planning a major push into ecommerce as the owner of food brands including Oreo, Cadbury’s and Kenco, embarks on a cost-cutting drive.
Instagram takes TV-style ads to 38 markets
Instagram has launched a set of new 30-second TV-style ad formats across 38 markets, as the Facebook-owned chat app looks to boost its ad reach.