UK marketing data spend increases 11% [INFOGRAPHIC]
Audience data expenditure in the United Kingdom increased by 11%, with F&B, Multi-media and Retail sectors utilising data more, according to new research.
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Right to reply: Accelerated Mobile Pages- is it enough for today’s content consumers?
Dr Jarred McGinnis, UK managing consultant at Ontotext, discusses why Accelerated Mobile Pages is a good development, but not nearly enough if publishers wish to maximise their potential.
Facebook trends in 2015: The evolution of the ‘like’
Google be warned; Facebook is after your customers. In 2015, the social network was used by half the world’s online population, with a burgeoning ad ecosystem and ever-more engaging media tools to keep users glued to their newsfeeds. As part of our review of the year, we look back at the key trends that shaped … [Read more…]
Global ad spend trends: Internet to overtake TV by end of 2018
TV ad spend will be overtaken by the internet in 2018, declining for the next few years from 38% to 34.8%, according to new research.
Top ecommerce tips: Make sure your online checkouts jingle all the way
This year’s Black Friday was a real eye-opener to the fact that so many consumers are now abandoning the high-street and moving online during the big ticket sales events, to grab themselves a bargain without getting caught up in the crush that saw shoppers fighting over TVs in the aisles of supermarkets last year. With … [Read more…]
Google cracks down on ad fraud with new tool
Google has created a DoubleClick Bid Manager feature that prevents ad purchases on fraudulent domains that misrepresent ad inventory.
Digital advertising trends in 2015: ‘Adblockalypse’ rocks the industry
Ad blockers have long been a niche concern to digital marketers, but in 2015 they became one of the biggest threats to the industry. As part of Netimperative’s review of the year we look back at the key trends in digital advertising, including the rise of retargeting, programatic’s viewability problem and the big data revolution.
Google denies secretly mining data from school children
Google has denied it broke its promises on using children’s personal data, after the Electronic Frontier Foundation (EFF) accused it of collecting and storing data from children using its products at school.
Shopping habits by age: Youngsters prefer smartphones, older generation prefer tablets
Younger adults, ages 18-34, are more likely to favour smartphones for retail activities than any other age group, according to new research.
Retailers get 25% boost from search ads this Black Friday
Online sales driven by UK retailers’ paid search ads on Black Friday were up nearly 25% this year compared with 2014 according to new data released by Kenshoo.