Bing Ads creates EMEA insights team to boost search data
Bing Ads have appointed Minal Fofaria to lead its newly created EMEA Insights team, as the firm looks to boost search data to inform intelligent creative campaigns.
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Analytics case study: Behind the scenes video shows how Google revamped Hertz marketing
Over the past year, Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for improving its marketing and sales operations. A series of behind-the scenes videos shows how Google worked with the vehicle hire company to identify how its display ads were undervalued by a … [Read more…]
Google overtakes Apple as world’s most valuable company
Google’s new parent company Alphabet has overtaken Apple as the world’s most valuable company by market value, despite its ‘moonshots’ losing it $3.5bn over 12 months.
Global ad trends: Paid search slows as spend shifts to programmatic display ads
Advertisers are shifting their budgets from paid search to display and mobile programmatic ads, as personalisation technology becomes more effective, according to new research.
Samsung brings mobile ad blocking to its browser
Samsung has become the latest player to allow ad blocking by default, pre-installing the filtering software on its latest Android phones.
Mobile ads now account for four-fifths of Facebook ad revenue
A surge in video views that has boosted advertising spending contributing to a bumper final quarter for Facebook.
Politics case study: How smart social targeting helped Conservatives win the UK election
Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies.
Mobile trends: 90% of mobile time spent using apps [Infographic]
People now spend on average over 3.5 hours a day using our mobile devices, making them the most important screen in our lives for content and the most valuable one for advertisers, according to new research.
New tool helps publishers ‘re-engage’ with adblockers
Oriel Ventures has launched new software that lets publishers analyse, communicate and re-engage their ad-blocking audiences, protecting their content and advertising revenue.
Guest comment: What will be the next channel in the spotlight for mobile marketing?
Mobile marketing looks set to dominate 2016, with an estimated 46% of the global population predicted to own a smartphone by the year’s end. Jon Williams at Teradata argues that mobile now shapes every form of communication and marketers must always think about how their campaign can be amplified as a result.