Investment shortfall hurting tech start-ups worldwide
Tech start-ups serving the international media, entertainment and creative (MEC) sectors are struggling to find growth stage funding, according to a new study.
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CRM trends: Social media beats email for customer service
UK brands answer less than half of customer queries received on Facebook and Twitter, according to new research.
Facebook to pay millions more in UK tax after backlash
Facebook is to pay millions more in UK tax after overhauling its structure, after it was revealed that the social network paid just £4,327 in corporation tax for an entire year.
Digital advertising trends: TV trumps online for mums
Digital may be on the rise, but new data suggest that mums are spending an average of 21 hours a week watching TV.
Top 52 global app publishers of 2015 [INFOGRAPHIC]
Mobile monitoring firm App Annie has revealed the top 52 app publishers of 2015- reserved for the top earners from the iOS App Store and Google Play Store.
UK minister calls ad blocking a ‘modern-day protection racket’
The UK culture secretary John Whittingdale has branded ad blocking as a ‘modern day protection racket’, joining sides with advertisers and publishers in the increasingly hostile ad blocking wars.
eBay syncs TV viewers with online ads
eBay Advertising has launched a new TV targetting tool that detects when a user is likely to be ‘second screening’- sending relevant shopping ads to thier mobile screens.
The most effective ad campaigns: Australia and India win at engagement
More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research.
Ad block use rises from 18% to 22% in just 3 months
Over two-fifths (22%) of British adults online are currently using ad blocking software – a rise from 18% in October, according to new research.
Facebook ads takeover phone screens with ‘Canvas’
Facebook ads can now takeover you phone, with a new ‘Canvas’ size that imitates Snapchat’s ‘Discover’ format. But will it turn off consumers?