Universal Pictures has sparked criticism for showing alternate trailers of its NWA biopic ‘Straight Outta Compton’ to different Facebook audiences, based on ethnicity.
Australian advertisers have the highest digital ad spend per user in the world but struggle to engage consumers, according to new data.
A US fashion firm has settled a case in which it was accused of failing to flag paid Instagram endorsements as being adverts.
Online readers are seven times more likely to identify articles as paid-for content when labelled “advertising” or “sponsored content” than when badged “brand voice” or “presented by” according to new research.
In a major move, sugary and fatty food adverts shown around children’s content online could soon be banned in the UK.
Video inventory platform SpotX is expanding its supply-side operations for UK and Southern Europe with the appointment of Robert Greaves as Supply Operations Manager and Julian Strutt as Business Development Manager.
The Thin White Duke predicted the practice of targeting tailored online content at consumers back in 1999. Shame publishers, agencies and brands are still struggling to get it right, says Avid Media’s Chief Business Development Officer, Lucy Hemming.
JCDecaux, the world’s largest outdoor advertising company has started its digital transformation of London’s bus shelter network- meaning commuters will see 84-inch fully connected, dynamic HD screens on their journeys to work.
Digital marketing has opened up a vast amount of data for marketers to link campaigns to conversions- but todays multi-channel world the customer path to purchase is becoming increasingly complex. Dora Michail, Senior Director for Audience Solutions at Yahoo looks at assessing true value of attribution modelling.
As the ad blocking wars heat up,the IAB‘s Technology Laboratory has launched a new guide that outlines the tactics publishers are using to urge users to stop using the filtering technology.