UK watchdog slaps major agencies for disguising ads as articles
Top agencies StarCom and TAN Media have been reprimanded by a consumer watchdog for failing to identify sponsored articles as ads.
advertising
Online influencers ‘more influential’ than celebrities in children’s fashion market
What is ‘in vogue’ in children’s fashion is now being led by trend setting online influencers and the children of celebrities, according to new research.
WHSmith installs digital ads in shop windows
WHSmith is announcing its latest digital advertising initiative with the launch of digital display screens in the windows of 100 stores across the UK.
PlayBuzz gets $15m Disney investment to boost content engagement
Online content engagement platform Playbuzz has raised $15 million in new funding, led by Saban Ventures with participation from The Walt Disney Company.
Google’s opens up its machine learning tech to developers
Google has made its Cloud Machine Learning platform available to developers today, giving them access to the platform that powers Google Photos, Translate and the Google Inbox app.
Google revamps AdWords ‘for marketing in mobile-first world’
Google’s 15 year old AdWords platform is set for a major update to better help marketers reach consumers in a multi-screen world.
Japanese agency hires AI bot as creative director
McCann Erickson Japan has become the first agency to appoint a robot as its creative director… but is it an early April Fool’s Day prank or a genuine sign of things to come?
Growth of programmatic video advertising in Europe [INFOGRAPHIC]
More than half of online video advertising in Europe is expected to be traded programmatically in 2020, growing at rate of 38.7% to become a €2bn industry by 2020, according to new research.
Ad blocking: is this really the end of an industry?
Charlie Ashe, head of digital strategy at Ve Interactive, discusses what the realistic implications are for the rest of the industry.
Internet ad spend ‘to overtake TV by 2017’
Most businesses around the world will spend more on internet advertising than on TV commercials by 2017, a year earlier than previously predicted, according to a new report.