There has been a great deal written about it but many still aren’t quite sure what it is, how it sits within the ad industry, how its measured and charged. Evgenji Tovba at YOC on Viewability outlines how it all works below and the guidelines laid down by the MRC and IAB.
With the 10th June deadline fast approaching, The Lovie Awards is seeking entries to honour the best of the internet across Europe, from online ads and video to mobile apps and social media.
A hacker is advertising what they claim is more than one hundred million LinkedIn logins for sale, forcing the social network to reset accounts.
The increasing use of as blocking could cost as much as $12bn in digital advertising revenue in the US, according to a new report.
MTV is launching a new sex education series on Snapchat, with Trojan condoms lined up as sponsor.
Berkshire Hathaway’s Warren Buffett is backing a consortium that is bidding for Yahoo’s Internet assets, according to a news report.
Companies can now receive certification for using fraud-reduction techniques, following the launch of a new auditing process from the UK’s Joint Industry Committee for Web Standards (JICWEBS).
The sooner people stop using the term ‘native advertising’, the sooner the content marketing technique can start to rebuild its reputation as a value added service to consumers, rather than glorified advertorial. Only then will native deliver an innovative and creative consumer engagement tool with staying power, that could transform brands’ relationships with their target … [Read more…]
Google plans to ban ads from so-called payday lenders in its search results, in a move the company hopes will limit what it calls a “harmful” industry.
Instagram has undergone a major redesign, along with new “dynamic” ad format, as the Facebook-owned app looks to turn its high user number into ad revenue.