UberEATS comes to UK to take on Deliveroo
Uber is planning to expand its takeaway deliver service to the UK after launching in 16 other cities around the world, according to a news report.
advertising
French ad tech firm ADventori expands to London
AdTech firm Adventori is opening a London office as it expands beyond France with clients including IKEA, Nissan, L’Oréal, and Coca Cola.
CNBC executive John Pentin joins Smartology
Contextual digital advertising company Smartology has appointed John Pentin to the newly-created role of VP Global Sales as it continues its expansion. Pentin has previously held senior strategic sales roles at publishers including CNBC, Bloomberg and Newsweek.
Mary Meeker’s Internet trends: Get ready for a hands-free future
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker.
Facebook starts showing ads to non-members on external websites
In a major move against Google, Facebook will begin showing adverts to people around the web; not just at those not logged in, but those without an account at all.
Three UK starts ad blocking at network level for first time
Three UK has revealed the first step in its plans to revolutionise the mobile advertising experience by trialling ad-blocking technology on its network next month.
TV ads still ‘most impactful advertising channel’
Despite the rise of YouTube, Facebook and Snapchat, it seems that good old fashioned TV commercials are still the most powerful ad channel, according to new data.
First sign of saturation in US video streaming market
The US market for video streaming is slowing for the first time, signaling saturation, according to new research.
Mobiles ‘most emotionally engaging screen’
Mobiles provide the most emotionally engaging screen, and are the most effective at delivering ‘seamless moments’ for consumers, according to new research.
Unilever interview: “Ad blocking shows industry needs to rethink mobile creativity”
Unilever’s chief marketing officer Keith Weed has said that ad blocking has come about because people find digital advertising irritating, and so advertisers and agencies need to rethink how they communicate with consumers on mobile devices.