There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and EMEA. Global forecasts show that advertising spend will reach … [Read more…]
Premium publishers are jumping on the bandwagon to prepare for the outburst and popularity of VR. Tal Chalozin, co-founder and CTO, Innovid asks when will brand spend move to VR, and what moves should marketers be thinking about making now?
Which brands conducted the best moment marketing strategies at the Euros and Olympics? This new report from looks at which event and sectors saw the biggest involvement of moment marketing. Stéphanie Zorpi, Head of Business Intelligence, and Pierre Osdoit, Head of Marketing, at TYTV, explore how brands approached moment marketing around the UEFA Euro 2016 … [Read more…]
As online investment continues to grow, digital brand advertising has unlocked a new world of opportunities for creativity and targeting, yet many advertisers are struggling to make the most of it. Collective’s Paul Lowrey points brands in the right direction with five steps to digital brand success…
YouTube is vetting videos and warning creators when their content is not ad friendly in an attempt to keep brands safe from controversy- upsetting many video creators in the process.
The EU’s Body of European Regulators for Electronic Communications (Berec) is scuppering mobile network’s plans to block ads at a network level, under new net neutrality laws.
The Bing Network now powers more than one in five searches in the UK, as the Microsoft search engine outpaces Google for growth, according to new data.
WPP’s programmatic company, Xaxis, has created an infographic analysing the key audiences profiles that emerged over this past summer that were used to target online advertising.
With intelligent personalisation taking centre stage in modern marketing, how will artificial intelligence change the relationship between brands and consumers? Benjamin Graham, Director of Communication at personalised marketing app Clemmie, looks at how marketers can make the most of AI.
The mobile advertising opportunity for brands is phenomenal, but brands are still under-spending on the format. Mark Rosner, Chief Revenue Officer at AppLovin, offers a guide to help marketers make sense of the hottest mobile ad formats today.