Black Friday ‘now biggest shopping day of the UK holiday season’
Black Friday is now the UK’s biggest online shopping day of the festive season, with online revenues set to hit £901 million ($1.1 billion) this year, according to new research.
advertising
Clocks going back: Why brands should prepare to pull the ‘travel trigger’ this weekend
New data from lastminute.com has revealed a lucrative opportunity for brands to capitalise on the winter woes this weekend, with the clock change expected to trigger a boost in leisure and travel spend.
How audience intelligence can boost the luxury market
As audience intelligence becomes more sophisticated, how can brands make use the technology to better target customers? This new report from EntSight looks in to how one sector is already seeing the technology make a difference.
Visual IQ buys Refined Labs to boost attribution analytics
Marketing analytics firm Visual IQ, has acquired Refined Labs, a leading German attribution and customer journey analytics provider.
Digital helps UK ad spend beat expectations (but Brexit cuts 2017 forecasts)
The growth of digital marketing has helped UK ad spend beat expectations for 2016, but Brexit has led to lower forecasts in 2017, according to new figures.
Emotional ad targeting: eBay debuts ‘mood marketing’ tool
eBay Advertising has launched a new that will transform targeting on the site, allowing brands to identify shoppers who are in a specific mood and serve them the most relevant ads.
Movistar hires Kantar for granular insights into subscriber viewing
Spanish telecoms operator Movistar+ has signed an agreement with Kantar Media to design, deploy and manage a proprietary audience measurement service.
Digital marketers ‘becoming more influential in the boardroom’
Digital marketers will play a greater role in business, getting a more prominent say in decisions made at the top level of firms, according to new research.
Creepy or cool? UK consumers think digital advertising is getting worse
UK consumers are more annoyed by online ads than their European counterparts, according to a report from Adobe.
Now that the EU has outlawed network-wide ad blocking, will advertisers and ad tech companies just carry on regardless?
Oliver Gold, Commercial Director at YOC considers the implications for ads across mobile devices now that the EU has outlawed network wide ad blocking. Does it mean that advertisers will carry on as they have been doing before with pushing out unwanted and unwelcome ads to consumers or does it mean that ad tech companies … [Read more…]