Asda debuts Walmart Exchange ad platform in the UK
Walmart has extended its private ad exchange, dubbed “Walmart Exchange”, to Asda in the UK, giving brands access to its lucrative shopper data for targeted ads.
advertising
Google: How we fought bad ads, sites and scammers in 2016
Google has released its annual Bad Ads Report sharing new data on how it fought bad advertising practice over the past year. Scott Spencer, Director of Product Management, Sustainable Ads, Google, discusses how the web took on inappropriate and harmful content online.
UK adspend up 4.2% after Brexit vote
UK adspend posted 4.2% growth in Q3 2016, defying uncertainty caused by the EU referendum, according to new research.
Snapchat debuts TV-style ratings with Nielsen deal
Snapchat has struck a partnership with Nielsen’s mobile Digital Ad Ratings (mDAR) unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender.
Google removed 1.7bn ‘bad as’ in 2016 (including fake news)
Google took down 1.7bn bad ads last year, more than double the number it took down in 2015, according to its Bad Ads Report.
Snickers runs YouTube teaser ads for ‘Live’ Super Bowl commercial
Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board.
Yahoo sale to Verizon “delayed due to security breaches”
Yahoo’s $4.8bn (£3.8bn) deal to sell its core business to telco Verizon is now not expected to be completed until the second quarter of 2017, following the revelation of two major security breaches last year.
New programmatic platform helps marketers target homemovers
Data marketing firm consultancy TwentyCi has launched a new programmatic platform that connects digital advertisers to the 9 million homemovers who are buying a house in the UK at any given time.
Google accused of “placing own search ads first”- report
Google is using its home advantage to place ads in top position on its search results, according to a new report.
Facebook begins filtering ‘fake news’ in Germany
Facebook is set to introduce new measures to combat fake news in Germany, as the country enters an election year.