Adobe unites marketing tools under single “Experience Cloud” platform
Adobe is combining its sales, marketing, CRM and product development tools for marketers under one cloud-based system called Adobe Experience Cloud.
advertising
Coalition for Better Ads: Digital giants and brand unite for ad standards
The Coalition for Better Ads, a consortium of brands and leading digital platforms, has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.
Yahoo boosts store footfall for O2 through location-based mobile marketing campaign
Yahoo has struck partnership with location specialist Statiq, which will see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK.
Mother’s Day shopping trends: spa treatments and flowers lose out to household appliances
With Mother’s Day fast approaching, new research unearths some surprising results about online gift shopping habits, indicating that luxury items don’t top the search list and it turns out mums aren’t putting their feet up, even on Mother’s Day…
Mars “emotions” study shows which ads sell with 75% accuracy
A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.
Analytics: Google sheds more light on viewability with ‘Unique Reach’ metric
Google has launched two new ad features to give advertisers more clarity on whether their campaigns are engaging with consumers: “Unique Reach” and “Watch Time”.
Adidas to shift TV budget to digital: “You don’t see any TV advertising anymore”
Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted.
Fake news and advertising: Premium publishers “protect brands from negative effects”
Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile – with lifts of up to 92% in some instances, according to new research.
Global online ad fraud will cost industry $16.4bn in 2017
The cost of global online ad fraud could reach $16.4bn this year, with advertisers set to lose more than twice as much as previous estimates suggested, according to new research.
Top 10 China brands: Consumers move from price to premium in 2017
China’s urban middle class have moved from price to premium in the 2017 BrandZ Top 100 Most Valuable Chinese Brands.