Magnus Linklater, founder of Bristol based SEO and content marketing agency, Bespoke Digital, discusses how to identify duplicate content issues, using tools like SiteLiner and Copyscape, and explains why it’s crucial that every web page is unique.
Digital ad accreditation organisation the Media Rating Council (MRC) is considering changing the ad metric standard to require that 100% of pixels have to be displayed to count as a viewed ad.
Facebook has outstripped expectations again, reporting a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue grew at more than twice the rate of larger rival Google.
Twitter reported better-than-expected results, but the social network saw an alarming loss of two million monthly active users in the US.
Amazon is the UK’s most trusted retailer, followed by Tesco, Sainsbury’s, Boots, and M&S, according to new research.
BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology’s new programmatic ad platform that uses ‘semantic matching’.
Creative management platform for digital advertising Celtra received a $15 million investment round led by Unilever Ventures and WPP.
The world-famous Edinburgh Hogmanay Festival, previously voted one of the ‘Top 100 things to do before you die’ by the Discovery Channel, is getting a new brand to celebrate the event’s 25th anniversary.
Native advertising is playing a bigger role in mobile marketing. Oliver Gold, UK Managing Director, YOC, looks at how AR will evolve and play a bigger role in native, especially video, as well as Location based data and digital to physical conversion tracking.
Online video viewing will rise 20% in 2017, driven largely by a rise in smartphones, according to new research.