UK firms increase advertising budgets in third quarter
UK firms have increased advertising spending budgets in third quarter despite Brexit, according to new research.
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Ad spend on mobile display overtakes PC for first time
The amount companies have spent on mobile display ads has overtaken that of PC and tablet display for the first time, according to new research.
Bing gains on Google with 20% UK market share
The Bing Network now powers more than one in five searches in the UK, as the Microsoft search engine outpaces Google for growth, according to new data.
JICWEBS helps brands track video viewability with new guidelines
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to address online viewability.
UK ad viewability hits highest level in 18 months
UK ad viewability has reached its highest level in 18 months, but £600m is still being wasted each year on non-viewable ads, according to new research.
UK digital ad spend grows at fastest rate for 7 years
The UK digital ad spend grew 16.4% in 201, with the average home now owning 8.3 internet devices, according to new stats from the IAB.
Internet ad spend ‘to overtake TV by 2017’
Most businesses around the world will spend more on internet advertising than on TV commercials by 2017, a year earlier than previously predicted, according to a new report.
The most effective ad campaigns: Australia and India win at engagement
More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research.
Global ad spend trends: Internet to overtake TV by end of 2018
TV ad spend will be overtaken by the internet in 2018, declining for the next few years from 38% to 34.8%, according to new research.
UK display ad revenues up 27.5% (despite rise in ad blocking)
Advertisers spent a record £3.98bn on digital advertising in the first half of 2015, up 13.4% year-on-year despite a surge in ad blocking software, according to new figures from the IAB.