The majority of shared content on mobile is viewed via ‘dark social’ channels, such as pasted links in emails or chat apps such as WhatsApp and WeChat. Sanjay Sarathy, VP Marketing at Cloudinary, examines how brands can use visual media to profit from the power of this hard-to-reach but lucrative traffic stream.
Several countries have criticised China for imposing a new security law, which they say threatens the territory’s long-standing autonomy. “We believe freedom of expression is a fundamental human right and support the right of people to express themselves without fear for their safety or other repercussions,” a Facebook spokeswoman said in a Monday statement. Chat … [Read more…]
Vodafone has launched ‘Business Unusual’, a weekly podcast series aimed at the start-up and scale-up business community, presented by Strictly Come Dancing presenter and radio personality Claudia Winkleman.
Digital scrapbook app Storychest is launching a new children’s initiative, helping families through lockdown to create diaries of their experience that will be shared with future generations.
Technology firm Fujitsu is to halve its office space in Japan as it adapts to the coronavirus pandemic, letting staff work flexible hours and working from home will be standard wherever possible.
A new interactive timeline tool has been launched depicting WordPress’s rich history and powerful impact on the internet as the world’s most influential content management system (CMS) celebrates its 17th birthday.
As the UK reunited over a socially-distanced beer as the lockdown eased, Stella Artois is looking to ensure the moment is a safe one – through the power of smart street art.
Despite COVID-19’s numerous challenges and impacts on the industry, marketers continue to prioritise and invest in new innovations to better serve and retain their customers, with 52% of respondents increasing marketing spend since the outbreak.
Multiple email performance metrics have improved over a five-year period – with delivery, open and click-to-open rates all increasing, according to new research.
Google has acquired North, a Canadian augmented reality wearables company backed by Amazon and Intel. The move follows the failure of its own, Glass, to go mass market.