Guest comment: Why the internet won’t canniballise TV advertising
The internet once threatened to cannibalise TV advertising – it won’t. Andy O’Brien, Creative Director at Amaze finds out why.
The internet once threatened to cannibalise TV advertising – it won’t. Andy O’Brien, Creative Director at Amaze finds out why.
Digital media firm RealPlayer has launched its cloud service globally, aimed at offering a ‘Dropbox-style’ experience for videos.
Facebook is closing its @facebook.com messaging/email service, some four years after its launch back in 2010.
Global mobile ad buyers are planning to double their spend on mobile this year, with 90% of agency trading desks using demand-side platforms to buy inventory, compared with 49% last year, according to a new survey.
SLI Systems has added a Learning Recommendations tool to its site search system, letting advertisers offer product suggestions based on onsite behavior.
Samsung has launched its flagship Galaxy S5 smartphone, with an iPhone 5S-like finger print sensor, water-resistance, faster camera and a range fitness-related features, as the world’s largest phone maker looks to boost its slowing growth.
Facebook founder Mark Zuckerberg has been defending the social network’s $19bn (£11.4bn) takeover of messaging service WhatsApp – insisting that the chat app is really worth more.
WhatsApp is planning to let users send and receive voice messages through its app for the first time, following its sale to Facebook last week for the huge price of $19bn.
Nokia has revealed its first Android smartphone, the Nokia X, as the former mobile leader looks to expand its market share beyond Microsoft’s Windows platform.
Twitter is rebranding its Ads API program on Twitter as the Twitter Marketing Platform Program, as part of a website revamp.