Twitter’s ad prices fell 67% during 2013
Twitter’s ad revenue has risen but the average ad rate for the social network fell by a massive 67% during 2013, according to its latest financial report.
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UK TV ads hit record high of £4.63bn for 2013
TV ad revenue reached a record high of £4.63bn in the UK during in 2013, a year-on-year increase of 3.5%, according to new research.
Smartphone and tablet usage in the US: Women Vs. Men
When looking at U.S. smartphone and tablet users, women win the battle of the sexes in terms of time spent on media via apps and the mobile Web, according to this new infographic from Nielsen.
Americans spend 60 hours a week accessing media (infographic)
The average American consumes close to 60 hours of content each week across different platforms like television, radio, online and mobile, according to new research from Nielsen.
Nissan debuts #JukeDNA Instagram campaign
Nissan has launched its first pan-European Instagram campaign across the UK, France and Germany.
Right to reply: Pregnancy Advice fine shows the true cost of hacking
Last week, the British Pregnancy Advice Service was fined £200,000 after a serious breach of the Data Protection Act revealed thousands of people’s details to a malicious hacker. In this right to reply article, two security experts offer their advice on how to tackle the growing threat of cyber crimes.
Silverpop debuts marketing automation for ecommerce ads
Silverpop has launched a new platform that aims to deliver advanced marketing automation capabilities to the ecommerce space.
Construction giant Travis Perkins revamps website
Travis Perkins, one of the largest suppliers to the UK’s building and construction markets and a FTSE 100 listed company, has launched its new website, created by Amaze, to support the presentation of the Group’s 2013 full year results by new CEO, John Carter, on 26 February.
McDonald’s first SnapChat marketing campaign: LeBron James stars in mobile ‘story’
McDonald’s has become the latest brand to run a SnapChat marketing campaign, using NBA star LeBron James to generate buzz on the popular self-destructing photo-sharing app.
Spotify snaps up music data firm Echo Nest
Spotify is getting serious about data, buying a music-intelligence firm to help power recommendations- potentially cutting out competitors in the process.