App store trends: How do promoted price drops affect revenue?
Games with price drops that are featured on the Apple App Store grow revenue by an average of 437% in 7 days, according to new research.
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Luxury store Achica begins ‘1:1 personalised customer experience’ online
Members-only luxury lifestyle store ACHICA is embarking on a new digital drive to bring a one-to-one level of communication with its customers, via a long-term partnership with communications technology firm Sailthru.
Mozilla co-founder resigns after gay marriage controversy
The boss and co-founder of Firefox browser maker Mozilla is stepping down following controversy stirred by his support of a California bill to ban gay marriage.
Vine takes on WhatsApp and Snapchat with messaging feature
Vine, Twitter’s six second video platform, has expanded into mobile messaging as the trend for chat apps such as WhatsApp and SnapChat continues to grow.
Top tips: Testing should not be testing – 4 ways to get the most from your optimisation team
Website testing is an increasingly important function of digital and online business which allows marketers to tweak the look and function of their website pages until they’re fully optimised, to encourage visitors to click through or otherwise engage with the site. Matt Althauser, European GM of website optimisation software platform Optimizely, looks at how to … [Read more…]
How women and men use social media and mobile (infographic)
Men and women differ in using social media and their mobile devices, with women far more likely to ‘like’ or follow brands for discounts and offers, according to this new infographic from Finances Online.
Elder Scrolls goes online: The new World of Warcraft? (infographic)
As popular fantasy game Elder Scrolls launches its first online version today, this infographic from creator Bethesda looks at some stats and facts about the game that could be the next World of Warcraft.
Local crowdfunding project goes live
Localfunded.co.uk, a new crowdfunding platform, has gone live in the UK, designed to let people control what happens in their communities, and get exclusive rewards on local services, goods and deals.
Ex-Google and AOL alumnus Kate Burns joins SHIFT
Marketing software company SHIFT has hired former AOL Europe CEO, Kate Burns, as managing director of its UK and European operations.
Music marketing group Sonic teams with RadiumOne
Sonic, the music and lifestyle marketing and advertising group, has added a new premium level of service through partnering with programmatic advertising experts, RadiumOne.