Digital to drive UK ad spend recovery: £20bn investment forecast next year
Ad spend in the UK is forecast to surpass £20bn for the first time in 2015, driven by digital, according to new figures from the Advertising Association and Warc.
Search Results for:
Angry Birds maker profits fall by half
Rovio, the Finnish game maker behind Angry Birds, saw revenues rise just 2.5% as profit growth fell by half, according to its latest financial post.
Is Google+ failing? Report hints at ‘staff cuts and transfers to Android’
Google+ could soon be facing serious cutbacks that will see an end to forced integration with other platforms, dramatically cut division resources and a shift to Google’s fast-growing Android mobile platform, according to a news report.
Facebook buys fitness tracker Moves
Facebook has bought fitness tracking app Moves, suggesting the company’s interest in entering the health monitoring technology arena.
AOL and Microsoft in global video partnership
AOL and Microsoft have agreed on a new global video distribution deal, with content from AOL brands to be available on MSN and Bing Apps for Windows and Windows Phone.
Amazon’s high costs eat into profits
Internet retailer Amazon reported a 32% rise in profits to $108m (£64m) in the first quarter of 2014, but expenses rose 23% on last year.
Display ad clickers ‘conduct more organic searches’ (infographic)
The study, from Criteo, found that on average across all industries, 65 per cent of the consumers recruited through performance display did not click on paid search ads.
Top social media tips: Embracing the benefits of your enthusiastic customers
Knowing what your company does well, is arguably just as valuable as knowing its faults- and your customers can be the best source for spreading this information. Udesh Jadnanansing, founder and managing partner, Mopinion, looks at how businesses should embrace their enthusiasts as well as concentrating on customers that have issues.
Hackers are the new open sea pirates- KPMG
Wil Rockall, director in KPMG’s cyber security team, comments on the news that the open seas are the next playground for hackers. He highlights that the cyber security of maritime control systems controlled by engineers and not CISOs and CIOs are making these systems vulnerable to pirates, the new hackers.
Topshop in digital push with Rakuten Marketing
Rakuten Marketing has won new customers, including Topshop and MATCHESFASHION.COM, as the company sees mobile orders on its affiliate channel rise 113% in the UK.