Google+ leader Vic Gundotra quits company
Vic Gundotra, of the key figures behind Google’s social network, is leaving the company.
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Facebook profits triple as mobile accounts for 59% of ad revenue
A rise in mobile ad sales helped Facebook triple its profits in the first three months of 2014, with a staggering 59% of ad revenue coming from mobile.
Apple buys back shares as profits rise 5%
Apple has enjoyed a strong first quarter of the year, with the electronics giant planning to buy stock back from shareholders while increasing its quarterly dividend by 8%.
Lurpak takes ‘Food Adventure’ to Waterloo station
Cooking brand Lurpak has launched a major digital and experiential campaign taking place at London’s Waterloo station, to promote its new Cook’s Range.
Amazon strikes online streaming deal with HBO
In a big win over rival Netflix, Amazon has formed a deal with HBO to run a selection of its shows on its Prime Instant Video service.
Top multichannel marketing tips: Taking digital engagement in store
In the rush to exploit online innovation are retailers in danger of overlooking the face to face experience? Innovative digital and mobile technologies are increasingly being used to personalise the online experience; but it is also essential to include the retail store in that experience to maximise the value of every aspect of the customer/brand … [Read more…]
Most retail brands ‘to adopt omnichannel strategy within 18 months’
The vast majority (83%) of online retailers intend to have implemented an omnichannel strategy in the next 18 months, according to a recent survey conducted at SLI Connect, the annual UK e-commerce summit held in London.
Content marketing case study: Paddle Pop digital webisodes boost ice cream sales by 43%
Unilever’s Indonesian ice cream brand Paddle Pop created a new kids entertainment franchise based around its mascot. This case study looks at how the cross media marketing campaign boosted sales up to 43% in some territories.
WeChat Case Study: Pepsi ‘brings happiness home’ for Chinese New Year
During the lunar new year period, Chinese people send good wishes to friends and family. This case study looks at how PepsiCo, as part of a huge annual holiday campaign called “Bring Happiness Home,” gave the tradition a twist.
Google links to apps in AdWords for first time
Google is offering advertisers the option of targeted app install ads on mobile search and YouTube, following similar moves by rivals Facebook, Yahoo and Twitter.