Brand’s Twitter budgets on the rise in UK- report
Twitter budgets are on the up and marketers are becoming more conscious about ROI, using their time on Twitter to achieve clear business objectives and generate leads, according to SocialBro.
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Top 10 must-read books for entrepreneurs (infographic)
Thinking about starting a business, or simply improving an existing one? Corporate and events agency TravelOutThere have complied a list of the 10 best books for budding entrepreneurs.
US digital audiences now a ‘multi-platform majority’
The most disruptive shift in the US digital media marketplace has been the shift from desktop to mobile platforms, according to new data from ComScore.
Snapchat debuts self-destructing video and instant messages
ShapChat has expanded from pictures into video and text messaging- taking on the likes of WhatsApp and WeChat.
Ad industry offers tracking opt out choice for consumers
The Digital Advertising Alliance is planning to offer a single-click “browser choice” option for consumers to opt out of some data tracking online, according to a news report.
Video viral of the week: ‘Most boring ad ever made’ gets exciting viewing figures
Forget dancing babies, star-studded ensembles and big budget action- this 45 minute video of a Leica Camera being polished has created quite a stir on the internet for being the most tedious ad ever created. See why it’s our video viral of the week below…
Viacom buys Channel 5 for £450m
Viacom, the US TV giant behind MTV and Nickelodeon, is to buy Channel 5 in a £450m deal that will net a huge profit for Richard Desmond.
UK gets first brand safety kitemarks to reduce online ad misplacement
The first kitemarks for brand safety online have been awarded today to 9 companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online.
US social network users ‘mostly from mobile’
As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge, according to new research from comScore.
Case study: Thompson & Morgan revamp site search to boost order value 30%
Gardening supply firm Thompson & Morgan restored SLI Learning Search on their e-commerce site to enhance the search functionality offered on their new platform. Since switching to SLI, Thompson & Morgan, the leading retailer of seeds and plants in the UK, saw several bottom line benefits, including a higher conversion rate and larger average order … [Read more…]