In the month when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. While the medium still lags behind total TV ad revenue ($42bn Vs $66bn) it’s clear that neglecting digital marketing is no longer an option for modern brands.
Facebook has unveiled a mobile advertising network letting advertisers target users on apps based on the information they have shared with the social network.
Shares in Twitter dropped to their lowest levels since the company’s stock market flotation this week, as it reported slower than expected user growth and a net loss of $132- but ad revenues reached $226m.
Mozilla has launched a new version of its Firefox web browser, featured a ramp if new customisation options as the firm looks to complete with Internet Explorer, Chrome and Safari in the fast moving sector.
Ad funded mobile network Samba has closed down after first launching two years ago, blaming “unsustainable data costs”.
Over two thirds (68%) of 4G users feel that faster access to the internet encourages them to make more purchases from their smartphone, according to the latest consumer research from Voice of the Customer specialist eDigitalResearch and online retail body IMRG.
There is a massive gap between consumers’ multi-screen shopping behaviours and the current state of mobile adoption in retail, according to new research.
The Defamation Act is a new UK libel law that is aimed at giving better protection to people expressing their opinions online and came into force in January 2014. The Act requires claimants to show that they have suffered ‘serious harm’ before suing. The legislation is good news for online businesses, making it harder for … [Read more…]
More than two thirds (66%) of the Total Digital Population in Spain now accesses the internet via more than one device in a month; compared to 65 percent in the U.K. and 58 percent in the U.S.
The digital marketing communication industry in Turkey continued its double digital growth, with a 24% rise during 2013 hitting 1.17bn TL (£328m) in ad spend.