Facebook serves ads based on user’s external browsing habits
Facebook has begun tracking users on sites outside of the social network using cookies, as the firm looks to boost its ad relevance.
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Video ad buying trends: Fixed CPMs lead the way despite growth in real-time bidding
While real-time bidding continues to attract headlines, 96% of advertisers bought their ads based on a guaranteed CPM, with buying at a fixed CPM remaining the mainstay of advertisers buying video in a programmatic fashion, according to new research.
Internet ‘not responsible for dying newspapers’
The demise of the newspaper industry has been a topic of debate in the media these last few years and it was widely thought that the blame lies with the internet. But a new American study that analyses the price of attention paid to advertisements shows that in fact the internet is far from responsible.
Brits lag behind world for ‘sharing economy’
Over a third (37%) of British consumers online are willing to take advantage of the growing phenomenon of the “sharing economy” in which people use specialist websites to rent out assets they own, according to a new study by Nielsen.
The Economist debuts multi-platform ad package ‘First Impression’
The Economist has launched a new multi-platform advertising package for brands called “First Impression” with this week’s issue, letting brands measure the impact of their campaigns across all Economist channels, including web, mobile web, tablet app, and mobile app for the duration of the campaign.
Top native ad tips: Creating customer experiences to trigger buying decisions
Creating native content for publishers, such as reviews and guides, can be much more effective in converting consumers than the traditional news category. Antoine Boulin at Purch (formerly Techmedia) looks how publishers can leverage the relationship between content and commerce and use this to create stronger commercial relationships with advertisers.
Sizmek boosts analytics to track sales beyond ‘last click’
Ad technology firm Sizmek has added a Attribution Suite for cross-channel analytics, designed to help marketer gain a proper understanding of how their cross-channel tools drive conversations.
The art of deception: How advertisers trick their customers (infographic)
Half of Americans seem to believe in ads while the rest think they are dishonest. Moreover, recent studies show that Americans tend to distrust certain types of ads more. This infographic from Finances Online looks at how companies trick their clients with the use of deceitful advertising.
World Cup online trends: How did web shoppers behave during the first match?
The opening game day of the World Cup saw a drop in traffic until kick off, with half time the peak time for conversion, according to new research.
Can computers imitate humans? BBC presenter unimpressed by robot that ‘passed’ Turing test (audio)
This week the news was abuzz with a new super computer that could pass the famous Turing Test and convince people that it was a human during a text conversation. But a new interview with John Humphrys left the BBC Radio 4 presenter rather unimpressed by the automaton. Judge for yourself in the audio sample … [Read more…]