Amazon Prime adds music streaming to the mix
Amazon is launching a Prime Music, a streaming service available at no additional cost for Prime members, offering one million tracks to stream… compared to Spotify’s 20 million.
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World Cup marketing trends: Which regions generate most social buzz?
The Asia Pacific area (APAC) is producing 48% of all social buzz, ahead of Europe Middle East and Africa and the Americas, with Japan and UK leading the way for countries, according to new research.
Top premium video marketing tips: By invitation only: private marketplaces explained
Premium publishers are often reluctant to put their digital video inventory into ad exchange channels. But how can advertisers get the most from these more expensive but higher value placements? Dan Mosher, SVP, Business Operations, BrightRoll looks at the rise of Private Marketplaces in digital video.
Mexico ‘most socially active World Cup team’
The world’s premier footballing event in Brazil would be won by Mexico if the competition was based on social media audiences, according to programmatic advertising experts, RadiumOne UK.
Taming the Twitter beast: 10 marketing tips to avoid a #fail
Twitter’s new life as a public company could make the social network a major rival to Facebook for ad cash, but only if it can make the most of its live event–orientated audience data. Robin Langford, Editor at Netimperative, looks at the future of Twitter as it matures into a serious ad platform.
The strategist’s view: Facebook’s 24 month outlook
With the stormy IPO fading into history, ad-revenues exploding, and saturation-level use in developed markets, Facebook’s continued growth looks strong. Danny Meadows-Klue, head of Digital Strategy Consulting, explains why the big leaps in mobile are still to come, and why more brands will be adding Facebook to their media plans.
Email marketing trends: Bounce rates drop 95% with rise of ‘list hygiene’
The average open rate for emails is 17.1% but the number of emails sent to extinct addresses has fallen dramatically as marketers and automation tools take more care to clean their lists, according to new research.
Augmented realities collide: Has Blippar bought Layar?
Blippar has reportedly bought Layar as the two firms look to join forces in the growing augmented reality market.
Amobee boosts mobile ad tools with Adconion and Kontera buys
Mobile ad firm Amobee has bought Adconion and Kontera, for $235m and $150m respectively as it looks to expand into the wider digital ad space.
Uber protest hits London as cab drivers strike over Google–backed app
Thousands of black cab drivers brought disruption to central London in protest at the regulation of rival cab services such as Uber.