Unilever scoops top marketing awards at Effies
Unilever, Coca-Cola, WPP and BBDO Worldwide have been named the most effective marketers in the world, according to Effie Worldwide.
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Yahoo!’s Prime View ‘must be extended to UK’
The news that US advertisers can now buy ad impressions that are viewed solely by potential consumers – rather than robots – will provide basic guarantees that ad spend is not being wasted, says ad trade body ISBA.
Programmatic now accounts for 28% of UK display ads- IAB
Almost three in every 10 pounds spent on online display ads in 2013 were bought through ‘programmatic’ technologies, with a forecast that these types of ads will make up nearly half (47%) in 2014, according to new research.
Non-sponsors get three-quarters of all World Cup shares
Almost three-quarters (71.2%) of the online shares generated by World Cup ads have come from non-sponsors, according to new data.
Companies must crack ‘social’ customer service in order to survive- Forrester
Social customer service technology will become number one investment in 2014, as brands realise social networks are more than just a marketing tool, according to a new report.
Top 5 customer service tips: Why brands lose ground by failing to properly engage with customers
Ian Horsham, Divisional Director, Promotions and Incentives, The Grass Roots Group looks at why brands are losing ground by failing to properly engage with customers, and how they can resolve this.
2014 World Cup ‘most connected in history after only 10 days’
The 2014 World Cup has created a record-breaking 32 terabytes of data and surpassing the 2010 South African event in just 10 days, reveals Brazil’s leading telecom company Oi.
Bestival gets cloud support to boost event info
Bestival appoints converged services provider Six Degrees to support four days of music, 350 acts and 55,000 festival-goers
Roundtable report: Ignorance isn’t bliss when it comes to Heartbleed hacker bug
Oblivious tech users are putting themselves at risk by ignoring how their personal information is being stored and the potential security risks that go hand in hand with digital devices – that’s according to a panel of security experts at a round table debate in Manchester.
Google smartwatches go on sale with Android Wear
Google’s new smartwatch system, Android Wear, was the main focus of its annual I/O developer conference this year, with an interface that ditches app grips for voice commands and swipeable cards.