Twitter fail: KLM apologises for offensive Mexico World Cup tweet
Dutch airline KLM has been forced to apologise for joke tweet following Netherlands’ victory over Mexico at the World Cup.
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Top food and drink chains on social media: Nando’s leads on Twitter and Facebook
Nando’s currently leads the UK food and drink chain market for social media, ahead of Dominos, TGI Fridays and Starbucks, according to a UK-based study.
Instagram case study: Ben and Jerry’s Anchorman ice cream gets social boost
Over an eight-day period in November, Ben and Jerry’s posted four sponsored images on Instagram featuring its ice cream in a carton, in a cone and even as a vision in the clouds. Ads were targeted to users age 18–35 in the U.S. This case study looks at how the Unilever brand become once of … [Read more…]
Tumblr case study: Coca Cola ‘happiness’ blog gets 20,000 interactions in 6 hours
Brands can’t ignore Tumblr as a platform, and Coca-Cola was no exception. Back in 2012, Coca-Cola launched a Tumblr blog to share happy content with teen bloggers- with a single post getting 20,000 likes and reblogs within just six hours.
Tumblr case study: Aldo Fashion contest boosts social engagement
Footwear company Aldo launched a contest to identify and reward “the next stars of Tumblr” to target the blogging network’s highly engaged community of fashion and design enthusiasts.
Facebook’s secret experiment on users comes under fire
Facebook has come under fire for conducting a secret experiment on some of its users, manipulating their news feed to see how they would react emotionally.
Google+ data and photos dropped from search results
In a surprising move, Google is dropping profile photos and Google+ circle counts from its search listings, as the search giant appears to be dialling back on its social media strategy.
Tablets no longer a luxury: Shift to ‘essential device’ for under 45s
Tablets have shifted from a device that is ‘nice to have’ to ‘need to have’ with anew study indicating that tablets have become mainstream consumer devices with more than half of 16-44s now having access to them.
Mobile analytics – alarms as robot traffic grows to 25%
Is your website audience is real or from robot traffic? Latest research from the US shows a surge in bots for mobile websites that will have many brands anxious about whether they can trust their mobile analytics.
App downloads and marketing costs rise last month
App inflation is the new normal for brands and app marketers, setting the stage for a competitive summer, cost for acquiring loyal users climbs again, according to new research.