Due to its popularity with the younger generation, Levi’s turned to Instagram to boost its appeal. This case study shows how the jeans brand reached 7.4 million people in the U.S. across a nine-day period, targeting people aged 18-34.
With 77 percent smartphone penetration, UAE has easily one of the highest smartphone penetration rates in the MENAP (Middle East, North Africa and Pakistan) region, according to new research.
New Zealanders have well and truly embraced internet shopping. There are now 1.9 million New Zealanders shopping online, 56 percent of the total population, according to new research.
Visual data analytics company VisualDNA has integrated with the Google Adwords platform.
Google has responded to criticisms over their early implementation of the “right to be forgotten” ruling after various complaints.
With football mania in full swing, Patrick Wyatt, VP, Product at Criteo has uncovered some statistics that highlight the changes in online buying behaviour during world cup matches. During the recent England v Uruguay match, online sales soared in the three hours leading up to the match but then dropped by 15% once the game … [Read more…]
AVG has urged legislators to devise a plan that stops data gathering firms from spying on children by placing limits on how much can be collected from portable devices.
Google is developing a version of its Chrome browser that will support virtual reality headset Oculus Rift- potentially letting users surf the web in 3D.
Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to command their attention.
The controversial ‘right to be forgotten law’ forced on Google search results has come under fire after the BBC received a takedown request for a seven-year-old article criticising a former Merrill Lynch chief executive.