Moshi Monsters maker launches ‘Instagram for Kids’ with PopJam
Mind Candy, the team behind the popular Moshi Monsters kids social network, has launched a new content sharing app PopJam.
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Marketers expect digital to make up ‘75% of budgets in next five years’
Most senior marketers expect digital to dominate their budgets within the next five years, but most fear they will not be prepared for the impact this will have on the industry and their roles, according to new research.
46% of Brits use mobile as ‘primary tool in purchase decision making’
Mobile is rapidly changing consumer purchase behavior, with nearly half (46%) of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool, according to research.
Video network Rightster buys rival Base79 for £50m
Rightster has bought rival operator Base79 for £50m, as the online video network expands- with YouTube founder Chad Hurley joining the company as an investor on its advisory committee.
Prisoner or astronaut? Comfort supports mums in gritty film
Last month, Unilever’s fabric conditioner brand Comfort launched a short film targeted at moms, taking a gritty and emotional look at the role of two mothers with very different sons. See why its out video viral of the week below…
Samsung, Intel, Dell unite for Internet of Things connectivity standards
Intel, Samsung and Dell are among the leading hardware companies to form a new Internet of Things consortium to create standards so that billions of devices can connect to each other.
Video ad trends: Media buyers want to link TV and video on demand
More than half of media buyers believe that linking TV and VoD (Video on Demand) is essential if they are to significantly grow their video spend, according to new research.
Viral of the week: Tampon ad throws most awkward party ever (and gets 25 million views)
Who knew a party to celebrate a girl’s first period could be so much fun? This taboo-breaking ad from tampon subscription service HelloFlo has taken the web by storm. See why it’s our video viral of the week below…
Peugot drives crowdsourced social media campaign
Peugeot UK appointed 33Seconds to undertake the management of its social media strategy in March. Following the Goodwood Festival of Speed, the company has created a crowdsourced short film documenting its 208 T16 Pikes Peak car using original video content filmed by fans at the event and stitched it altogether.
YouTube shames ISPs for poor streaming perfomance
Google is following Netflix’ strategy by introducing a new pop-up bar on YouTube that warns users if their videos fail to stream smoothly- reminding them that they should blame their ISPs rather than the video sharing site.